Business Planning and Entrepreneurship

Description: Planning is one of the most crucial steps before starting a business, wherein success in business could be effective enough based on the planning process. The business plan could be prepared considering goals, strategies, priorities and business objectives. The training will help the trainees to understand their business in detail, analyze the market and competition, create an effective and efficient path for investors, create an effective marketing plan, prepare complete finance, economic and market within the business plan.

Entrepreneurship is a combination of attributes which motivates a person to learn how he can develop himself as a successful businessman. Hence, this training will provide an introduction to the principles of entrepreneurship, self-analysis of entrepreneurship readiness, role of entrepreneur in economic development, organizational structure, sources of financing, budgeting, and cash flow. Upon completion of the training, trainees could understand the entrepreneurship and issues faced by entrepreneurs. Specifically, this training is aimed at creating a desire in trainees to use their skills and talents as an entrepreneur. The trainees will be encouraged to transform themselves by acquiring the knowledge on how to start, manage and achieve growth of a business.

Content: The training will cover the following issues:

Topic 1: Business Plan

  • Purpose of the business plan
    • Components of standardized business plan
    • Strategic and tactical planning of business plan
    • Types of business plan

Topic 2: Components of Business Plan

  • Structure of a business plan
  •  Financial feasibility
  •  Economic feasibility
  • Market analysis
  • SWOT analysis
  • Environmental impact analysis

Topic 3: Concept of Entrepreneurship

  • Definition of entrepreneurship and types of entrepreneurs
  • Recognizing and exploiting opportunity
    • Entrepreneurial business types
    • Developing an entrepreneurial mindset
    • Important skills for entrepreneurs

Topic 4: Success Vs Failure of Entrepreneurs

  • Leadership and project management skills
  • Communication and negotiation skills
  • Critical and creative thinking skill
  • Marketing and sales strategies
  • Branding and promotion

Topic 5: Practical Applications using software/excel

  • Simple IRR, NPV and BCR analysis

Topic 6: Case studies

Topic 7: Own business plan presentation

  • Real or simulated business plan presentation

Requirements: Individuals with a basic knowledge on business concepts and keen interest and carriage to be entrepreneur. Individuals with a duty and motive of consulting and organize trainings on business plan preparation and entrepreneurship could enroll in the training.

Target Group: The training is suited to a wide range of professions working in business sector and private sectors with motive of enhancing entrepreneur skills. In addition, higher education students, especially graduating class, staff of higher education and research institutions. Moreover, employees of private and government institutions

Duration: Five days

Register know https://forms.gle/VCXqvDBrruBEcATv6

Ethiopian Economics Association

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