Promoting quality and Service Excellence to Enhance Export Performance in Africa with a Focus on Ethiopia

Course ID
Ethiopian Economics Association (EEA)
Tigineh Mersha

Most of the countries in Sub-Saharan Africa (SSA) are in abysmal economic conditions. One of the strategies that these countries pursue to jumpstart their slumping economies is to improve their export performance. To achieve this goal, they are actively negotiating to get greater market access in industrialized countries. However, African products should be competitive if these efforts are to be successful. This paper proposes two inter-related approaches to enhance quality and service excellence that will have a positive impact on Ethiopia’s export performance. The first is the establishment of a national quality award program through a joint public-private partnership to draw national attention regarding the implications of quality improvement across the nation. The second approach is the creation of an enabling environment for export oriented Ethiopian enterprises to actively seek and obtain ISO certification for key products. This paper argues that improving product quality and attaining service excellence will help increase access to international markets and strengthen the competitiveness of Ethiopian products in the global market thereby contributing to national development

Corporate Author: Alemayehu Seyoum(Editor) & Ethiopian Economic Association/Ethiopian Economic Policy Research Institute
Publisher: Ethiopian Economic Association (EEA)
Primary Descriptors: Economic conditions -Econometric model
Secondary Descriptor: Commerce -Econometric models
Geographic Descriptors: Ethiopia
Cataloge Date: 02/27/2013
Broad Subject heading: Exports
Call Number: 330.963 PRO 2004
Serial Key Title: Proceedings of the First International Conference on the Ethiopian Economy
Publication catagory: International Conference
Content type: EEA Publication
Volume: II
Publication date: 2013-05-27 23:04:00
Forum or Discussion date: 2013-02-27 14:55:40
Place of publication: Addis Ababa, Ethiopia
Type of material: Book
Current frequency: Annualy
Author: Tigineh Mersha and Berhanu Mengistu

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